Our Story
At Side Quest Labs, we take everything we've learned from running B Squared — from building award-winning educational software to running a successful small business — and use it to explore new adventures.
Founded by Dale Pickles and Jon Twycross, Side Quest Labs is where we take on our side quests: smaller, meaningful projects that make a difference to real people but don't always fit the traditional "big tech" model.
We've spent decades learning about technology, AI, marketing, product design, education, and people — and how to combine them to solve real-world problems. Our focus is on helping charities, non-profits, community organisations, and small membership clubs thrive through smart, accessible software that just works.
